Thought Leadership

The aim of scaling is not to be better than your competitors, but to attract and keep more customers. Staying focused on them and satisfying their needs is key to success. This is how you will stand out. A business that can’t define clearly its own customers loses itself in the debris [...]

We are still hesitant to stop trying to create leaders by using approaches and techniques from the Industrial Era. We fail to consider that such a decades’ old approach fails in the new and radically demanding conditions of the Digital Age. Reliance on a few prominently gifted leaders is not enough anymore. At [...]

Besides being a brilliant business mind, my mentee and friend, Artem Karasev is a marathon runner. I asked him how long it takes to fully realise what he’s accomplished after crossing the finish line. He said the physical sensation comes within a few hours but the mental realisation comes much later, taking days [...]

Any entrepreneur considers his business venture as a child which is taken care on a 24/7 basis aiming to grow it strong, healthy, effective and even causing friends’ envy. What defines the difference between successfully grown or badly behaving “children” and a costly, unsuccessful venture? How to develop it uniquely well in [...]

The psychological qualities of love, trust, spirit and courage are what make humans different from other living creatures. Residing in the mind and soul, these defining human attributes allow us to dream, create, progress, and survive in almost any environment. We not only observe and react to our environment but also interact [...]

How can organizational culture be described without using formalized definitions and academic jargon? Culture is the name for an organization’s inner world, which consists of human feelings and attitudes towards colleagues and the organization itself. The inner world defines the pattern of interaction, trust, and cooperation forming an organizational identity. Identity is [...]