Communication makes vision visible and attractive to others. It can inspire the visionary’s passion in others or drive people away. A poorly communicated vision is dead if not successfully shared with others.
Communication is the essential property of vision and visionary leadership whose primary role is to make vision a collective property, giving it away so others can participate in it. A vision’s strength is determined by how well it is communicated to others.
In practical terms, attracting investors is critical. Attracting as many supporters as possible is even more critical and far more difficult. Only by communicating as broadly and actively as possible does vision gain its full viability and functionality.
Three core elements define effective communication of a vision—language, communication, and sharing.