The Vision Code (January 2021)

Wiley, USA

The Vision Code explores the concept of “vision” and leadership. The book reveals the secrets of building and executing a strong vision within any organization. Oleg Konovalov―an acclaimed global thought leader―draws together in one volume in-depth interviews with nineteen extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity.

As Oleg Konovalov explains, vision is a key leadership skill that can be developed as a practical business tool for leading a company today and into the future. The stories of the nineteen leaders reveal how to develop a compelling vision and follow through with the vision in order to inspire an entire workforce. When a leader taps into the power of “vision,” he or she creates a more meaningful business experience and ultimately, a better life. This compelling book:

  • Offers a guide for making the concept of vision a reality.
  • Provides the information needed to develop a clear and persuasive vision.
  • Contains an accessible guide to a much-needed skill.
  • Includes interviews with Marshall Goldsmith (#1 Leadership Thinker), Martin Lindstrom (#1 Branding Expert), Garry Ridge (Chairman and CEO of WD-40 Company) and many others.

Written for leaders at all levels in organizations and industries of any type The Vision Code is a must-have book for anyone who wants to develop the skill to become a visionary leader.

Over the last four decades, I have made a living coaching and educating leaders globally. In doing so, I’ve come the #1 Leadership and #1 Executive Coach in the world. I do this because I have a purpose. I help others become what and who they can be. I help successful people become more successful, and this requires a convincing vision that will resonate with people.

Life does not matter without a purpose. Are you making progress, are you achieving something, are you happy, are you in a good relationship, are you doing what you love doing?

In the world of business, people tend to think that purpose is about money. Here’s the dirty secret, money doesn’t matter that much. It is a byproduct of what you do, a tool to allow you to do more. The truth us, if you have enough money for a moderate lifestyle, money does not matter much. Once basic needs are fulfilled, money is superfluous.

So, what is purpose then? What is it that will reveal meaning in your life? In purely practical terms, it is helping others in some way. And to help others, you need a vision on how to do that.

If you have no vision, why are you here? If all you are doing is eating, breathing, and going about daily tasks, you already know that is a life devoid of purpose.

You picked up this book because you know you are missing something. You are missing the thing that will make your life and business meaningful.

This feeling is shared by many, perhaps especially by leaders. Modern leadership depends on vision and direction. If we are getting better with a direction, many still struggle with vision thinking it unnecessary or that it is beyond them.

Top global thought leader Oleg Konovalov has an incredible sense of exploring new areas in leadership and management. With this book, The Vision Code, Oleg proven himself as the da Vinci of visionary leadership.

The Vision Code is the breakthrough book that sets the foundations for a new school of thought. It reevaluates and reimagines the world of corporations, not to mention our personal lives as lived purposefully. This book puts vision into the spotlight, elevating it beyond a mere mission statement to its rightful place as a fundamental part of long-term success.

With Oleg’s guidance, we can understand and break the code to create and structure a clear and compelling vision, how to communicate it and lead it, and above all how to live by it with integrity.

This book presents the creation and development of vision in a simple six-step process, making it accessible to those thinking momentary and the practical, beyond the bottom line. It is a practical guide for leaders of all sorts as well a very effective tool for visionary leadership coaching.

Oleg Konovalov does not merely rely on his sole store of experience and wisdom. He has spent months interviewing other visionary leaders from around the world and shares their insights throughout The Vision Code. The vision is no longer a mystery. It has been elegantly decoded by the master of visionary leadership.

The flow of the book has been carefully designed to take the reader on the vision journey leading to the final destination from why you need a vision, to how implement it, to reevaluating the whole process along the way.

As I read The Vision Code, I frequently asked myself: “What can I do better?” Such a simple question and yet a question that when you actively think about it transforms your life. If you ask “What can be done better in this book?” the answer is – “Nothing!” This book decodes vision and presents the practical tools and sophisticated knowledge needed for leaders to put it at the forefront of their businesses to make a positive, lasting difference.

This book will reinvent you and others around you. Your journey to your successful future starts here.

Life is good.

– Marshall Goldsmith, only two-time Thinkers 50 #1 Leadership Thinker in the world, #1 Executive Coach

Praises received by esteemed early readers:

“Most people think vision is something you are born with. Either you have it or you don’t. But from reading Oleg Konovalov’s The Vision Code, you will learn that vision is a skill that you can nurture, by thinking boldly, keeping an open mind and getting out of your own way. As a CEO, I’ve come to realise that vision is my single most valuable tool. It literally allows you to choose your company’s future.”
Eric Schurenberg, CEO at Inc. and Fast Company
“Vision is essential to successful leadership, but often misunderstood and poorly conceived. In this insightful guide, Oleg Konovalov lays out his own compelling vision for what visionary leadership consists of and where its value lies and presents it as a simple yet very practical business tool. The Vision Code defines a new stage in visionary leadership development.”
Courtney Fingar, editor-in-chief, FDI, New Statesman Media Group
“Success thrives on a clear and vivid vision that is a property of a few so far. Being able to craft an inspiring vision is what makes the difference between great leaders and conventional managers. So far, it has been thought that visionary leaders are born, that it is a natural gift for solely a few lucky ones. Yet, Oleg’s book, The Vision Code, proves the contrary. In a very engaging way, Oleg’s book walks us through a series of interviews and teaches us that every manager can learn how to draft a compelling and inspiring vision.

Having a vision of a vision is a superior mastery that Oleg Konovalov used for presenting vision as a practical business tool accessible to all. The Vision Code changes the rules of the game in today’s fast-changing world.”

Antonio Nieto-Rodriguez, a World Champion in Project Management, Thinkers50 ‘Ideas into Practice’ Award, PMI Past Chair, co-founder of the Strategy Implementation Institute and the global movement Brightline
“The Vision Code is a remarkable book. Thanks to Oleg Konovalov, vision is no longer a fuzzy concept. It is a powerful management tool that thrives on courage but also on relevance. Vision has value only if it is implementable and has an impact. The Vision Code explores how it is achieved. In doing so, Oleg Konovalov has contributed significantly to establishing the theory of vision on firm ground. You should read this book not once, but twice!”
Stephane Garelli, founder of World Competitiveness Center, ex-Managing Director at the World Economic Forum, Professor Emeritus at IMD business school and the University of Lausanne, Switzerland
“A crucial element for leadership success, vision is often tough to develop. Read The Vision Code for an in-depth exploration of what it is and how to achieve it!”
Sanyin Siang, Thinkers50 #1 Leadership Coach & Mentor
“The Vision Code demystifies the process of defining and following through on a vision, which will become increasingly important as the pace of change accelerates. The compelling stories and examples from leaders across industries and geographies underscore the importance of vision as ideal as well as practical tools to achieving it.”
Deepa Prahalad, design strategist, co-author Predictable Magic, Thinkers50 India
“When you have a vision, work becomes an adventure! This beautiful book will inspire the best in you to create your own vision and your own adventure. It is all here for you to discover. Don’t miss the chance for a more meaningful career and life! Read, study and share this treasure!”
Chester Elton, the ‘Apostle of Appreciation’, best-selling author of The Carrot Principle, All In, and Leading with Gratitude
“In this critical, must-read book, Dr. Oleg Konovalov demystifies the practice of creating and achieving a vision, in both professional and personal contexts. His guidance is clear and pragmatic, bringing to light the knowledge that, without strong vision, our purpose cannot be fulfilled. In his search for the golden ratio of vision, he surfaced an exceptionally practical six-step model on how to create and execute vision. He is the visionary of visionaries and can help us all with our life and business destiny.”
Jennifer McCollum, CEO, Linkage, Inc.
“Oleg Konovalov is the ‘Whisperer of Vision’. He opens a new page in understanding vision and how to make it a reality. The Vision Code is an incredible contribution to the business world and to visionary leadership in particular, making it accessible to millions of modern leaders.”
Benjamin Croft, founder and Chairman, WBECS Group
“The Vision Code provides a compelling framework, clear narrative and a sound framework to decode what is a real vision in organisations. Yet, the book is not only deep and fascinating but also extremely practical by providing a roadmap, examples, storytelling. Is a truly remarkable book we cannot afford to miss.”
Paolo Gallo, bestselling author The Compass & The Radar, ex-Chief Human Resources Officer at the World Economic Forum
“Oleg Konovalov is the true whisperer of vision who reveals its practical nature. In his The Vision Code, he offers a simple six-step business tool for creating, constructing, and executing a strong vision. The ultimate reading for all modern leaders.”
Charlene Li, founder of Altimeter, a Prophet Company, New York Times bestselling author of The Disruption Mindset
“The Vision Code is packed full of insights and great examples of the value of a clear, compelling vision. Of particular value is the section on execution — an often-neglected aspect of developing a vision: You have to make it real. The book presents a rich, multidimensional view of organizational and personal vision that will expand and enhance any leader’s perspective.”
David B. Peterson, PhD, Senior Director, Executive Coaching & Development, Google LLC
“Vision is a topic that we all think we know, so much so that we ignore it. Dr. Oleg Konovalov does not. His new book, The Vision Code, is an exploration into the origins of vision and its importance to our personal and business lives. Through his comprehensive research and real-life practice, Dr. Oleg Konovalov demystifies vision and presents it as a very practical business tool. The Vision Code is a must-read for those leaders seeking to define the future in ways that allow organisations, teams and individuals to succeed.”
John Baldoni, Global Gurus Top 30, Top 50 Leadership Expert, bestselling author of 14 books published in 10 languages
“Having a detailed and compelling vision for a vision is a property of wizards capable of changing the world and helping others become visionaries. In his groundbreaking book, The Vision Code, Dr. Oleg Konovalov offers an ultimate and powerful practical toolkit for visionary leaders of all levels. I encourage you to read this book. The Vision Code is one of the most important books that can change your life and business.”
Mohammed Naser Hamdan Al Zaabi, Director of the Trade Promotion Department, UAE Ministry of Economy
“Oleg Konovalov is the ‘Wizard of Vision’. With The Vision Code, he takes the fuzzy concept of vision and turns it into a practical, versatile and essential tool that helps leaders position themselves as visionaries. I highly recommend this book. It’s rich with wisdom and full of lessons we can put to immediate use.”
Sally Helgesen, bestselling author of How Women Rise, The Female Vision and The Web of Inclusion
“I love Oleg Konovalov’’s book and it’s messages and teachings around vision. Establishing a strong vision is the single most important step for embarking in a change process. All executives and leaders should read Oleg’s book because it breaks down the elements and practices of visionary leadership. Visionary leaders manage their energy rather than time – which is such an important concept for everyone to understand and perhaps most importantly to respect. Everyone should strive to be a visionary leader, which will help them become aligned with their own individual goals and corporate goals, become more driven toward positive outcomes and focus core values and purpose in life. Bravo Oleg! Awesome work!”
Louis Carter, CEO of Best Practice Institute and author of 11 leadership and management books including Change Champions Field Guide and In Great Company

“The Vision Code is a masterpiece that makes you rethink the way you live and do business. The new perspectives that this book presents to you are truly unique and enlightening, and in a league of their own. It will help you find and execute your very own strong vision through the simple six-step process. I found myself wanting to change and rethink my company’s vision and at the same time start working on my own personal life vision.

Oleg Konovalov’s The Vision Code is a fantastic and powerful book. Do yourself a favour and read it!”

Rene Viborg, founder and CEO, Zylinc
“In The Vision Code, Oleg Konovalov brilliantly demystifies vision and cracks the code for us by revealing the inner and outer anatomy of visionary leadership. This book is a must-read for leaders who see what others cannot see yet and want to lead their people on a journey of successful execution.”
Nicole Heimann, CEO, Nicole Heimann & Partners AG, author of How to Develop the Authentic Leader in You, Marshall Goldsmith Thinkers 50 ‘Leading Global Coach’ Award
“In The Vision Code, Oleg Konovalov masterfully shares how the best leaders and highest performing companies have clear and compelling visions that guide them personally as well as their organisations. He brings the concept of vision from the abstract to the tangible and actionable and shares the keys to developing a vision that is both grounded and serves as a compelling North Star.”
Robert Glazer, WSJ bestselling author of Elevate, Friday Forward and Performance Partnerships
“If you think you have vision and clarity of purpose in your business, this book will shatter that notion. Dr. Oleg Konovalov, in his new book, The Vision Code will change the way you see things as a leader. Dr. Konovalov helps us break the secret code to a positive and prosperous future by showing us how to create a strong vision that inspires and how to execute on that vision as a leader. This book is an absolute must read!”
Rhett Power, Forbes Columnist, co-founder at Courageous Leadership
“In these unprecedented times, having a clear and strong vision is more important than ever before. We have a chance to recalibrate the way we live and work and make this world a better place. Envisioning the future we want to create is an important part of this process. This book provides a unique and practical approach to developing and implementing a vision and turning it into reality. I warmly welcome this long-anticipated book.”
Prof. Vlatka Hlupic, one of the most influential HR thinkers, author of The Management Shift and Humane Capital
“It is rare in the business expert arena when one expert corners the market on a specific topic. With this book, Dr. Konovalov has cornered the market on ‘vision’. His dissection of ‘vision,’ it’s elements and the process of creating a vision is nothing short of genius. Bravo for providing a road map for all to follow.”
Dr. Terry Jackson, thought leader, MG100 Coach, author of Transformational Thinking
“In The Vision Code, Dr. Oleg Konovalov masterfully guides us into creating our vision. This book is informative, authentic and inspirational. It is a must-read. I encourage all to read it and learn from it.”
Dr. Abraham Khoureis, Ph.D., author and host of Leadership & Politics Show with Dr. Abraham
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Leaderology (2019)

WildBlue Press, USA

Forbes, Top 20 Must Reads of 2019

Modern management desperately needs a systematic and robust understanding of leadership. We stand on the brink of a great unknown. The Digital Era has clearly demonstrated that we can’t progress further without developing leadership capabilities on a global scale. Leaders are responsible for the maintenance and functioning of effective businesses as systems of satisfying customers.

Leaderology defines the beginning of the Renaissance period in modern management and leadership while helping leaders to reach a new level of success.

Leaderology is a new approach to managing organizations in the new realities which identifies common and specific errors that arise in any business and to spot problems that distance it from customers and limit the company’s capacities early, and how to treat them before they threaten the business itself.

Leaderology is about helping people to discover their hidden leadership qualities and learning to face the necessity to change on a systematic basis. A leader’s serendipity in finding successful strategies, effective solutions and approaches depend on a well-homogenized mixture of vision, competencies, intuition, luck, knowledge, focus, and concern of others.

While defining new areas of improvement this book offers recommendations that can create ultimate leaps in performance and customer satisfaction. Through different case studies and responses from industry experts, it shows how devoting effort and time to honing leadership competencies is the best investment in the future. Such strategies pay back in constant growth, the ability to see things differently, gaining a lasting competitive advantage, and growth in authority, influence, and optimism.

It is a profound honor to have been asked to write the foreword to this book. During my 30 year career as a CEO, consultant, and executive coach I have read more than 2,500 business books. In recent years, after being recognized as one of the top business experts in the world, dozens of authors have asked me to review their work. In 2018, Oleg asked me if I would read his book “Corporate Superpower – Cultivating A Winning Culture For Your Business” and possibly write a quote for the book jacket. I really loved that book and was more than happy to give it a strong recommendation –

“This book is among the most comprehensive, insightful and educational books I’ve ever read on how to build a world-class culture. I consider this a must read on this extremely critical topic.”

Then in early 2019 I got a note from Oleg asking if I would read a draft of this book and consider writing the foreword. I told him that I would only do it if I felt the book was truly excellent. However, this book is not excellent – it is the best business book I have ever read. This is a very serious statement for me, but I have no hesitation in saying it and let me tell you why.

I have a rule that if I get 50 pages into a book and have not highlighted anything, I stop reading it. As I read through the draft of Leaderology I highlighted just the ideas that I found particularly meaningful, yet found myself highlighting almost entire chapters. When I combined my notes of only the sections I had highlighted it totaled 33 pages! There were so many times I came across a short phrase that hit me like a thunderbolt, a powerful idea delivered with elegance and simplicity.

I’m a huge fan of Peter Drucker, the father of modern management, and I feel passionately that the ideas in this book are on the same level as Drucker’s timeless insights and will have a profound impact on business thinking for years to come.

In this book you will explore Oleg’s view that there are four essential elements to any business. Organization, culture, and leadership makeup the business itself and they exist to serve the fourth element – customer demand. He employs the analogy of comparing a business as a living organism and uses the human body as the example for this framework.

“Any organization is alive, much like a human or any other creature. Any company is formed by people to serve people. Organizations should be seen as living entities that can be taught to breathe, function, move and develop inside their specific environments.”

Oleg has even developed a new school of thought called “Leaderology,” which he defines as;

“A leader’s serendipity in finding successful strategies, effective solutions and approaches depend on a well-homogenized mixture of vision, competencies, intuition, love, knowledge, focus and concern about others. Here we should think of leaderology, a new but necessary term.”

Another key concept in the book is that it is impossible to lead a company successfully if you do not understand the nature of the organization, it’s DNA. According to Oleg’s typology of business there are five archetypes of organizations – producers, knowledge-dependent, location-dependent, donor-dependent, and state-affiliated organizations. Each of these archetypes demands a different kind of strategy, leadership, culture, and customer relationship. Although this might seem obvious, I have seen many organizations fail because they did not understand what kind of business they were actually trying to run.

Oleg has been recognized as one of the top thought leaders in the world on culture and in this book his sophisticated ideas reflect why he has held in such high regard. I was especially touched by Oleg’s philosophies on culture which are rooted in ideas such as humility, caring, respect, responsibility, fellowship, commitment and love. These are not terms you hear often enough in the business world but I can assure you that to run a successful organization these must be at the center of everything you do. Some people think that culture is a “touchy – feeley” subject, but it has been my experience that in most organizations culture is the area where you can create the greatest improvement in profitability (ROC = Return On Culture) or the fastest route to failure. According to Oleg:

“Culture connects people’s hearts and minds in their actions. It serves as a catalyzer of performance making human relations meaningful, productive, and rich in positive emotions whether among colleagues or in relations with customers. It breathes life into formal processes, hierarchical dependencies, and daily routines. Positive culture serves as a ministry of happiness for employees and customers as well.”

I have served as an executive coach to companies around the globe from startups to the Fortune 50 and one of my greatest challenges is trying to help a leadership team understand the importance developing a clear, vivid and compelling vision for the future of the company and the people who work in it. Thanks to Oleg I now have a meaningful way to communicate that concept through this excerpt from his book.

“Vision is a divine gift entrusted to those who will use it to empower others. Vision is a concentration of desires, dreams, potentials, and possibilities. A vision pushes people not just to do more but to do more than they think they are capable of.”

This book it is Oleg’s vision for what it takes to build and sustain a highly successful enterprise. I implore you to take your time and think deeply about what you are learning. From his life on fishing boats to now lecturing at university, Oleg has gained a unique perspective about how things work in the real world. To use his own analogy he understands business at a cellular level and you would do well to take his sage advice.

I am certain that Leaderology will be regarded as one of the most important business books of our time and I feel fortunate to have the opportunity to play a small part in bringing Dr. Oleg Konovalov’s great wisdom to the world. I wish you every possible happiness and success.

– John Spence, One of the Top 100 business thought leaders in the world

Praises received by Leaderology’s esteemed early readers:

“In Leaderology, Oleg Konovalov explores new dimensions of businesses, as well as organizations, culture, and leadership. This book shares the best lessons in modern management!”
Marshall Goldsmith, Only two-time Thinkers 50 #1 Leadership Thinker in the world
“Leaderology explores the wholly workplace trinity of leadership, culture and the organization. The author takes an unconventional and personal approach to these business issues, making them very readable and innovative. I would recommend this book if you are interested in organizational behavior and its consequences for business performance.”
Prof. Sir Cary Cooper, ALLIANCE Manchester Business School, University of Manchester
“I have learned that purpose driven, passionate people guided by values that empower and protect them create amazing outcomes. In this book, Oleg Konovalov doesn’t just highlight what competencies are needed operationally; he points out the value of culture and what good leadership practices look like. Today purpose and values both unlock the passion of people and protect them by building trust. You will be better equipped to build an enduring company that creates value for its people, its customers, and its shareholders after reading Dr. Konovalov’s work. This is an incredibly valuable and timely book for all leaders aiming to build enduring businesses.”
Garry Ridge, CEO – WD-40 Company
“Oleg Konovalov offers an insightful look at the ‘holy trinity’ that dictates successful management outcomes — company, culture and leadership — and how they unpin customer satisfaction. A useful read for executives across sectors and geographies.”
Courtney Fingar, Editor-in-Chief, fDi Magazine, FT Specialist
“With the increasing need to adapt to new realities faster while engineering innovative solutions to customers in a way that promotes positive impact on people and planet, the role of business has changed and Dr. Oleg Konovalov’s “Leaderology” offers a timely reflection on organization, culture and leadership. The world needs authentic leadership that connects and serves people attuned to a higher purpose. Inspiring reminder that we are responsible for the future we create.”
Adriana Machado, Founder at Briyah Institute, Former CEO at GE Brazil
“Leaderology is a compendium that every CEO, Leader, Entrepreneur, and Professor should read. It provides an overarching view of what an organization should be and provides the drivers to make it succeed. Dr. Konovalov then provides the details to ensure that execution occurs to produce the desired results. Leaderology is a magnificent body of work. To put it mildly, it is a Masterpiece!”
Dr. Terry Jackson, CEO of JCG Consulting Group LLC, Marshall Goldsmith 100 Coach
“In his new book, Oleg Konovalov gives business leaders a wake-up call for the new digital reality. He’ll show you how to avoid pitfalls in building successful businesses and radically improve your performance.”
Dorie Clark, Author of Reinventing You and Stand Out, adjunct professor at Duke University Fuqua School of Business
“A practical, painstaking and personal journey through the multiple facets of business.”
Emmanuel Gobillot, Author of Unleash Your Leader
“Oleg Konovalov continues to push new thinking about leaders and business. His expert passion for people, innovation and leadership – critical ingredients for excellence – is contagious.”
Terence Mauri, Thinkers50 Radar, Inc. Magazine columnist, author of The Leader’s Mindset
“Oleg Konovalov’s Leaderology offers tested strategies for handling everything from organizational misalignment to exploring problems with vision, culture, and engagement. With practical tips and case studies, Oleg paints a vivid picture of what we must learn about what we don’t know about our organizations. This book is for any leader who wants to create significant value, avoid mistakes, and prepare a dynamic culture for their organization. The best lessons for ultimate business success.”
Dr. Diane Hamilton, Founder and CEO of Tonerra
Dr. Konovalov’s new book on the three core elements of business (organization, its culture, and leadership), as well as the fourth element (customer demand), should be required reading for every business owner—those just starting out as well as those who are well seasoned. Invaluable lessons for reaching new height in business performance.
Barbara Weltman, Founder/President at Big Ideas for Small Business® Inc.
“I see Oleg Konovalov’s new book as an immense compass for leaders, foreseeing the elements of culture and leadership phenomenon. The book itself describes the importance and necessity of the leader-context relationship including customer and future point of views. Leaderology is a source book of successful leaders.”
Didem Gürcüoğlu Tekay, Senior Partner at Management Centre Turkey
“Dr. Oleg Konovalov gives great insights on building an amazing company. The three pillars of organization, culture, and leadership are spot on for doing business in the 21st century! A great read for anyone who wants to genuinely see the success of their business going into the future!”
Karin Volo, Chief Joy Bringer / CEO of Evoloshen Academy, bestselling author of Engage!
“This book should be called the ‘Konovalov Kaleidoscope of Competence’. It captivatingly condenses the lessons every manager attains only after a lifetime of experience, and yet which every aspiring and developing manager would benefit from knowing in advance. His ‘Thirty Lessons on Leadership’ alone, exquisitely encapsulates a medley of leadership acumen that all managers would be best served to understand; from the factory floor to those beyond the boardroom door.”
Noel Ferguson, Executive Chairman, Institute of One World Leadership
“Leadership is easy. We each make it hard by forgetting our humanity and that of invited collaborators in achieving values-driven vision(s). The principles have been known for centuries, nay millennia across cultures in which many elements changed.

There are three things any organisation (public, private or NFP/NGO) needs to get right. The vision spectrum through to its customer(s). The customer chain of trust back through the organisation. The continuous improvement pathways across the vision and chain of trust. Do this right through developing people and the culture will flourish; as will the organisation.

Dr Oleg Konovalov sets people on this journey to deal well with the elements for organisational success, including essential lifetime learning for each person. By stepping through elements that make any organisation agile and successful in mission we are reminded of those long-known principles. I recommend a reflective read and embedment into daily life for everyone, not just for people in or aspiring to positional leadership/management positions.”

Neville Garnham, CEO and MD Today4tomorrow Group Pty Ltd.

Click below for John Spence’s video review of Leaderology

John Spence review of Leaderology

Corporate Superpower: Cultivating A Winning Culture For Your Business (2018)

WildBlue Press, USA

Many organisations today find themselves stagnating, struggling just to keep up in today’s rapidly changing environment. Companies and charities alike rise and fall with alarming rapidity. Employees and managers have little or no loyalty to their organisations and are always on the lookout for a bigger pay check or the next step in their own careers. All of this presents major problems for any group, whether a gas station, church, or international corporate powerhouse. And they can all be traced back to one thing – culture.

Culture is the soul of any organisation. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organisation. Yet, culture is an often overlooked aspect of business thinking and strategy.

In this work, a reader will learn what culture is, why it is important and how to fix it when it goes wrong. Leaders, management, even employees on the front lines will benefit from the discussion. From the importance of a clear organisational vision and the symbols that reflect and promote it to the way employee attitudes affect the bottom line and how to harness them, Corporate Superpower will help you to identify and correct problems in your organisation and turn a renewed culture into long-lasting success.

This book is for anyone in business wishing to rise above the ordinary every day.

The culture management instruments discussed in Corporate Superpower have already garnered interest and praise from experts and business leaders in the field:

“The great Peter Drucker said, “Culture eats strategy for breakfast” and Oleg Konovalov shows why this is so true! Corporate Superpower can help your organization create the culture needed to move to the next level of success. Great coaching on culture from a great thinker!”

Marshall Goldsmith, Thinkers 50, #1 Leadership Thinker, #1 Executive Coach in the World
“Oleg Konovalov is a deep thinker. He explores the role and function of modern corporate culture, sharing plenty of practical, philosophical and thought-provoking ideas that can take your business to the next level.”
Shep Hyken, Customer Service Expert, NYT bestselling author of The Amazement Revolution

“Today many large and mega corporations spend a great deal of money and time trying to increase the originality of their employees, hoping thereby to get a competitive edge in the marketplace. The Book “Corporate Superpower” by Oleg Konovalov is a powerful tool and a critical ingredient to rethink modern corporate culture. No matter the industry or expertise, the visionary nature of “Corporate Superpower” will engage your team and strengthen your corporate environment.
“Corporate Superpower” exhibits an extraordinary transformative leadership model that empowers CEO, managers, and employees, and helps understand the full spectrum of prioritizing the mental and emotional well-being of employees to increase profit, improve lives, transform culture, and sustain corporate growth. A modern business and society need such creative thinking and extraordinary approaches that allow making a leap forward and reaching new heights in development.
I have read “Corporate Superpower” twice and I am already experiencing the transforming powers of what leadership is all about, and how these principles can be integrated into the non-profit, businesses, small or large corporations, and governments best practice.”

Hr. H.E. Sir. Dr. Raphael Louis, Founder, President/CEO FAAVM – AFPMV, Leader of The National Coalition Party of Canada
“In more than 20 years of working with companies around the world, I understand that culture is one of the most important, if not THE most important, determining factor in an organization’s success. That is why I think it is essential that you read Corporate Superpower. This is book is among the most comprehensive, insightful, and educational books I have ever read on how to build a world-class culture. I consider this a must read on this extremely critical topic.”
John Spence, Top 100 Business Thought Leader & Small Business Influencer in the USA
“A deeply compelling journey into the soul of successful organisations, from the Dark Kingdoms of dysfunctional company culture to the visionary heights of corporate superpowers. Rich with real life experiences, this book is an invaluable companion and guide for leaders, their organisations, and teams in times of increasing complexity and change.”
David Clive Price, PhD, Expert on Global Leadership and author of Bamboo Strong
“Corporate Superpower shares the secret that all world-class organizations have in common, they have amazing cultures. Your customers will never be any happier than your employees are. Oleg Konovalov tells you how to create an incredible corporate culture in this book.”
John R. DiJulius III, Author of The Customer Service Revolution
“Indeed a very powerful book. The discussion of the essence of corporate culture, spiritual dimensions, and shared values is very illustrative and practical.”
Sir. Dr. Linjie Chou Zanadu, Secretary at the World Cultural Diversity Organisation
“Dr. Oleg Konovalov offers a new word in culture management and unlocking potentials for the XXI century businesses. In his outstanding book, Oleg sets new standards of understanding corporate culture as the main source of inner energy and critical metaphysical resources which define sustainable development and long-term success. The offered discussion exceeds patterned thinking, yet practical and appealing. One of the best books on corporate culture.”
H.E. Ms. Sania A. Ansari, Chair Person, Ansari Group Ltd.

Organisational Anatomy (2016)

Cambridge Scholars Publishing, UK

This book offers a discussion of a new management concept, “Organisational Anatomy”, which views organisational processes and functions from a biological perspective. This approach naturally explains the ongoing internal and external organisational processes and optimum configuration of different organisations. Organisations are living creatures which breathe, move, and develop inside their specific environments. Biological examples offer a useful way of making sense of complex ideas, because they can be related to everyday existence. As such, this allows the reader to intuitively understand the organisations they work at and interact with on a daily basis.

By classifying different types of organisations and looking at their biological functions, Organisational Anatomy links existing theories and discusses five archetypes of organisations – producers, knowledge-dependent, location-dependent, donor-dependent and state-affiliated organisations. By looking into their specific features, the characteristics of organisations of different ages and levels of maturity, the access and utilisation of resources, and the development of productive external relations, this book gives insight into the role of each function in achieving superior business performance.

The Organisational Anatomy approach allows the development of a holistic picture that will allow businesses to achieve higher performance and recognise problems and difficulties by considering organisational pathologies and diseases.

Organisational Anatomy gained excellent endorsements from fDi Magazine (Financial Times), UK Trade & Investment, Small Business Trends, and other top experts. Thanks to the encouraging readers’ reviews Organisational Anatomy earned a place in the Hot 100 Best Business Books (2016).

A few reviews which Oleg is particularly proud of:

“In an insightful yet pragmatic book, Oleg Konovalov gets under the skin of the company as an organism, and explains how to help it function best. A highly useful read for any manager.”
Courtney Fingar, Editor-in-chief, fDi Magazine (Financial Times)
“Oleg Konovalov’s book uses medical metaphors to make the vision of organizations accessible to an audience that is not limited to the ivory tower of academic research. This vision brings together numerous insights from many different areas of academic research and organizational/managerial experience. The book offers help to current, and would be managers who try to systematize their understanding of the life of organizations.”
Prof. Laszlo Polos, Durham University Business School, UK
“This book offers an eloquent and ultimate account of a wide range of examples of criteria to consider when identifying and dealing with common organisational illnesses and problems. Describing a peculiar array of similarities between organisations and living beings, this book is thought-provoking and very practical but also opens interesting areas for further research.”
Dr. Dayana Yermekbayeva, National Chamber of Entrepreneurs of the Republic of Kazakhstan
“Organisational Anatomy is a ground-breaking and sophisticated new lens for managers, leaders, and entrepreneurs, allowing increasing the performance of their organisations, and also, an interesting tool to diagnose problems and find innovative solutions.”
Paul Noon, UK Trade & Investment, UK
“Organisational Anatomy” is a unique paradigm shift on business growth and planning that helps leaders develop a mindset that can focus on identifying specific problems and broad trends that can affect the future of your business.”
Charles Franklin, Small Business Trends, USA

Hidden Russia: Informal Relations and Trust (2014)

Wren Publications Ltd

Breaking into the Russian market has always been a challenging task, particularly for Western organisations, and personal networks play a crucial role in achieving this. However, personal networks that exist in Russian business remain a mystery to Westerners. This has not received adequate attention from academics to-date, even though success depends upon adapting to the Russian culture and business life.

The aim of this book is to address the role of informal relations and trust in Russian society and business. Our findings provide a deeper understanding of the relationship between Russian business and personal relations, thus helping Western practitioners and investors to enter the Russian market and develop strong business-stakeholder relationships. Our intention is not to criticise or dress up the image of Russia but to provide coherent analysis and discussion on how things work there.

Hidden Russia explores the phenomenon of Russian personal networks from inside the mind of Russian business people, revealing peculiarities of the inner life, norms, trust, knowledge transfer, and entry and exit rules Russian business people regularly experience.



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