Introduction:
We often have wrong assumptions about generations Y and Z’s desires and aspirations and continue insisting on them to repeat our mistakes, as our parents did to us.
In fact, they don’t want to repeat our mistakes and live in a rat race, they want to be in command of their own lives. The young generation wants to be important parts of something meaningful and for their energy and enthusiasm to be valued, and not to be treated as cheap labor.
I talked to thousands of young people from different countries and backgrounds and found their one common desire – they want to live a meaningful life and be in command of their success. They crave to be visionaries of their lives.
